Russia Today (RT) expands into San Francisco, claims ratings success in Washington and New York

As the debate over whether Al Jazeera English should be available in the United States continues, Russia Today, the Russian government’s international news channel, quietly makes inroads across the United States. Kim Andrew Elliott, audience analyst at the International Broadcasting Bureau, a unit of the Broadcasting Board of Governors, draws our attention to a press release from RT from 11 February 2011:

RT, an international TV news channel, has launched its English-language feed, 24x7, on San Francisco's major cable provider, Comcast, which brings it to approximately 4 million viewers in the San Francisco metro area.

In the U.S., RT is carried by cable networks in New York, NY; Chicago, IL; Washington, DC; and in Los Angeles, CA. …

Nielsen Media research showed RT's average daily audience in Washington, DC, as exceeding that of Deutsche Welle, France 24, Euronews, and CCTV News, the English-language Chinese news channel. In New York metro, the Nielsen survey indicated that RT's daily audience exceeds the average daily audience of Deutsche Welle, Al Jazeera English and CCTV News.

Almost one-half (42.6%) of RT viewers* in Washington, DC, and in New York, NY,** appreciate RT's critical take on news of the day, as well as its different stance from the mainstream media, and see it as a reliable alternative. The majority (87%) of respondents consider mainstream TV channels, such as CNN and BBC America, to be partisan. …

RT, an international TV news channel in English, Spanish, and Arabic is carried in the US by cable TV providers in Washington, DC; New York, NY; Los Angeles, CA; San Diego, CA; and now in San Francisco, CA.  GlobeCast WorldTV, a satellite provider, makes RT available elsewhere in the U.S.  RT broadcasts 24x7 from its studios in Moscow, Russia, as well as from Washington, DC, in the U.S.  All of its content is available live at www.RT.com.

It is ironic that foreign governments, be they China or Russia or Iran or the United Kingdom, or terrorists, can freely broadcast to Americans – increasingly from studios within the U.S. At one time, such foreign government material was officially considered propaganda. Today, it is only the U.S. Government media that is considered propaganda and off-limits to audiences who request them. Isn’t it time to revisit this?

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