State Department and Social Media

imageHave you been wondering how many “fans” there are for the State Department’s Facebook pages? Interested in knowing whether the numbers are going up or down for a particular online “property”? Look no further than this site put together by the Office of Innovation within “R”, the Office of the Under Secretary of Public Diplomacy and Public Affairs. Go there and you’ll find that as of today, there are 1,011,712 fans for the 191 pages the department maintains. There’s data by site as well. U.S. Embassy Kabul has 3,682 fans, six times as many as U.S. Embassy Brussels (623). A quick look raises questions about the validity of the data, however. I was curious about the information resource center in Brazil (IRC Brasil) because the report showed zero friends, but the Facebook page shows 140. Probably just a minor glitch… Either way, it’s an interesting bit of transparency into public diplomacy.

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