This week, the Defense Department released "Directive-Type Memorandum (DTM) 09-026 - Responsible and Effective Use of Internet-based Capabilities" (PDF, 290kb) that "establishes DoD policy and assigns responsibilities for responsible and effective use of Internet-based capabilities, including social networking services."
The memo establishes responsibilities for "Internet-based capabilities", including establishing the Assistant Secretary of Defense for Public Affairs - ASD(PA) - as the point of contact for DoD online activities. It accepts that there are "official uses of Internet-based capabilities unrelated to public affairs."
However, because these interactions take place in a public venue, personnel acting in their official capacity shall maintain liaison with public affairs and operations security staff to ensure organizational awareness. Use of Internet-based capabilities for official purposes shall:
... b. Ensure that the information posted is relevant and accurate, and provides no information not approved for public release, including personally identifiable information
c. Provide links to official DoD content hosted on DoD-owned, -operated, or -controlled sites where applicable.
d. Include a disclaimer when personal opinions are expressed (e.g., "This statement is my own and does not constitute an endorsement by or opinion of the Department of Defense").
Read the whole policy here (PDF, 290kb).
If you want to talk about the policy, on Monday, March 1, at 1p ET, DoD's Blogger Roundtable will (appropriately) host Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, discuss what the new policy means for the DoD community and answer questions. Email DoD's Blogger Outreach if you're interested in getting on the call.