Whither Strategic Communication? A Survey of Current Proposals and Recommendations

Whither Strategic Communication? A Survey of Current Proposals and Recommendations by Christopher Paul, 2009, at RAND Corporation

Countless studies, articles, and opinion pieces have announced that U.S. strategic communication and public diplomacy are in crisis and are inadequate to meet current demand. This paper reviews contemporary thinking regarding the advancement of U.S. strategic communication, cataloging recent recommendations and identifying common themes and the frequency with which they are endorsed. ...findings indicate that four core themes capture consensus recommendations: a call for "leadership," demand for increased resources for strategic communication and public diplomacy, a call for a clear definition of an overall strategy, and the need for better coordination and organizational changes or additions. This paper also discusses specific recommendations for strategy elements or resource targets that made frequent appearances in the literature and during interviews.

From the acknowledgments:

I owe my friend and colleague Matt Armstrong a considerable debt of gratitude for his support of this effort. Matt helped arrange and conduct many of the interviews used in this research.