Engaging people within social media is generally a given, even if decision-makers do not necessarily understand why. Too often we hear the equivalent of “get me some social media”.
But how do you use Twitter and what is the value? The UK has a smart strategy on Twitter that can be found here (148kb PDF). It covers:
- Objectives and metrics – why we are using Twitter, and how we will assess its value
- Risks and mitigation – how we will contain the risks to our corporate reputation
- Channel proposition and management – how we will populate and use the channel
- Promotional plan – how we will promote our presence on Twitter to maximise value
I recommend reading it. The whole version (I removed the last six pages) will be available to my students in my forthcoming class Understanding and Engaging Now Media in November.
