Short and to the point observation by Galrahn at Information Dissemination that winning a battle does not mean winning a war.
The Navy deploys hospital ships to other countries, but then turns around and takes a poll to measure success. In other words, the Navy is measuring success based on an opinion of an action.
But opinions also measure perception, and hospital ship deployments do not have an associated strategic communication strategy targeting the population of the country it is servicing, rather only has a blog telling stories in English to the American people of events as they unfold.
He follows with a suggestion of true multiple media engagement (person and radio).
I don't care how ugly it is, someone should stick a giant radio tower on top of the hospital ships and broadcast the coolest damn DJ you can find that speaks the language of the places the hospital ships go to. If Al Qaeda has a radio station in the Middle of Pakistani Mtns to broadcast their propaganda of hate, why can't we put a radio station on a ship and send out a message of friendship?
What providing wi-fi or wi-max or even temporary cellular connectivity, all for free? Such broadcasts might be in conflict with the host nation’s telecommunications monopoly, but there are diplomatic ways around that.