Simple Advice for Dealing with the Media

Very briefly, take a look at the following wallet card. The images are from the front and back of a card distributed to the Swedish Foreign Ministry by the Foreign Ministry.


There are a couple of minor linguistic differences between the Swedish and the English but the major difference between the two sides of the card is the Swedish bullet that’s not replicated: don’t ask sources. Sweden has very strong “whistle blower” protection laws so that a government official even asking about a source is against the law.

All the bullets are sensible and direct and come from a Foreign Ministry that gives media training to nearly the entire organization. Everyone, in their view, is a communicator.