Very briefly, we need to stop thinking in terms of "new media" versus "old" or "traditional" media. It is "now media" and it matters very much in the global information environment. Below is required viewing for the Obama Administration's quick reaction force, which must include blogs like DipNote, America.gov, and WhiteHouse.gov as well as DOD IO, PSYOP, and PA.
This isn't crisis communication, but crisis awareness through Now Media...
H/T Hill & Knowlton's Brendon Hodgson.
Also check out screen captures of various sites as the story developed below the fold.