"Over the last seven years, our policies have evolved" (Updated)

Under Secretary for Public Diplomacy Jim Glassman was on BBC Radio this morning. Listen to the short 5:33 interview in which he reiterates that likability is no longer the goal of U.S. public diplomacy. He notes that in our seven years since 9/11 that our policies have evolved and that out "standing of the U.S. in the world is important because it makes it easier for us to achieve our interests, but ... improving our image is not an end itself." Public diplomacy must, as he says and as I've written, must expand beyond the traditional tools.