Blogging on Public Diplomacy: the UK in the USA

I have been pushing for our  overseas embassies blog, conduct blogger roundtables similar to the Under Secretary’s Blogger Roundtable that was based on a format established by the DOD Blogger Roundtable. And while I was told it is happening in the EUR bureau, I never heard the details.

All the while, the Brits have been doing it here. Andy Pryce, First Secretary Public Affairs Washington (gasp, Public Affairs is Public Diplomacy??), drew my attention to a plethora of FCO blogs around the world. There are parallels here to DipNote, the State Department’s public affairs blog, such as both are published by the respective foreign ministries and both include multiple voices. I think DipNote is doing well and has come along way, but it might look at the FCO effort for tips (including dumping the dark background).

As far as the current (as of this writing) post titled The Importance of Being Credible, I think Nick Cull’s seven steps are missing a tremendously important step (disclosure: I studied under Nick for my Master in Public Diplomacy): understanding. Yes, you must listen, pay attention to the implications of a “say-do” gap, realize you’re operating in a global information environment, etc. But unless you understand what you’re hearing when you listen and the what the target and non-target audiences are hearing when you speak and act, everything else crumbles. This is perhaps the greatest vector that public diplomacy is “not about you” but about them. Especially today, it is not “us versus them” but “them versus them”.

Check out Andy Pryce’s blog and poke around the Foreign Commonwealth Office’s other UK in the USA blogs.