Public Diplomacy tip: speak to audiences as if they were investors, because they are

From the interesting (and required) Hill and Knowlton blog, another tip for public diplomats (or global communicators) and those looking to revamp America's global engagement.

Lots of hits on your [Investor Relations] website does not equate to IR success.  It may just be your webmaster and employees hitting the site and inflating your stats.

Putting together an impressive IR presentation with lots of cool graphics does not equate to IR success.  Cool graphics are no substitute for good performance and direct communication of your strategy.

Hosting an event and having lots of analysts and investors in the room does not equate to IR success - I hate to tell you this, but many of those guys in the room are probably there for the free lunch.

Meaningful and engaging communication with analysts, investors, and prospective investors - now that's IR success.

This meaningful and engaging communication happens via telephone, email, one on one meeting, group meeting, quarterly earnings call, or blog interaction.

For some reason, many companies (especially small caps) don't get this.

Yup, for some reason, people in general just don't get this.

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