Stew Magnuson at National Defense wrote a short article on an apparently successful PSYOP product.
The comic book focuses on Ameer, who left his home island to work overseas, but returns to find it racked with violence. Ameer is a practitioner of kuntao, which is a local form of martial arts. Like Zorro or Batman, he dons a mask and vows to protect the downtrodden and innocent victims of terrorists.
The Philippines military are also portrayed in a positive and heroic light while the villains are the terrorists or “bandits.” The creators were careful to accurately illustrate the Sulu region, and use character names, clothing and mannerisms that reflect the culture of the Tausug ethnic group. There are versions in English and in the local dialect.
It depicts real events that took place on the islands and at neighboring Basilan — specifically the Sulu Co-Op bombing in March 2006, which killed five and injured 40 and the Basilan hostage crisis when members of the Abu Sayyaf Group took school children and used them as human shields against Filipino troops.
Psychological Operations, now apparently known at Military Information Support Team (MIST), focused on all the details to create a quality product that seems to be successful.
It was important that the series be reproduced on high-quality paper as slick as any graphic novel found in U.S. bookshelves, he said, because that shows respect to the culture.
Lopacienski said there is anecdotal evidence of the comic book’s popularity. When some areas missed delivery due to security concerns, children “were ripping out the pages and trading them like baseball cards,” he said.
It's worth a read and worth studying from not just a PSYOP point of view but a public diplomacy & strategic communications POV. The difference being......
(H/T SWC... might be a discussion there as well)