From Marwan M. Kraidy: Arab Media and US Policy: A Public Diplomacy Reset
It's a very interesting read. I'll post this snippet and comment later (I need to prepare for tomorrow's workshop session):
In addition to fostering this independent localism in the news media, a series of basic, commonsensical steps should be undertaken by the US government. First, create an empowered and more autonomous public diplomacy organism and give its head an office in the White House as special advisor to the president, which would give him/her more power than currently enjoyed by the Under Secretary of State for Public Diplomacy. Second, increase public diplomacy funding, expand Arab language training, and set up a structure of incentives to learn Arabic; for example, shortening rotations in the Middle East, which are currently among the longest for US diplomats. Third, provide Arab journalists with wider and easier access to US sources; facilitate visa and airport entry procedures, especially
for students and journalists; and make sure US consular staff are adequately trained in human relations.