A story on modern public diplomacy on Salon highlights the activities of the state of Israel. The state has its own MySpace page, it's own blog, and even a bunch of YouTube videos. Apparently the Foreign Ministry will start publishing their own blog, with the personal thoughts of FM officials, soon.
Hmmm, I wonder if you asked the Foreign Ministry who is tasked with these projects, they'd say "I think four or five"? Definitely an interesting reach out.
Thanks AE for mentioning this.