News brief: Rumsfeld acknowledges the sad state of American public diplomacy. Of course, being Secretary of Defense, he focuses on DoD's public affairs. More does need to be done and it is unfortunate that such a statement is coming from the Pentagon and not from State. We must lead with our non-military assets. See Rumsfeld: Al Qaeda has better PR - Feb 17, 2006.
The United States lags dangerously behind al Qaeda and other enemies in getting out information in the digital media age and must update its old-fashioned methods, Defense Secretary Donald Rumsfeld said Friday.