More on expanding the US military's public diplomacy capabilities

News brief: The US military has clearly signed off on communicating their story in the modern media environment. As part of the Transformation of the US military, the United States Joint Forces Command (USJFCOM) has announced JPASE to set "the pace for joint military public affairs".

A still-developing group of joint public affairs professionals have helped to bring a constant flow of timely, accurate information from combatant commanders to news organizations that set up camp wherever American forces operate...

The speed of the Internet, cable news and other media all contribute to rapid shaping of public opinion of military operations. Armed forces public affairs personnel and their communication skills are indispensable to meeting this challenging information environment, according to military leaders.

Preventing misinformation and setting up media access while initial public impressions are forming has been a formidable challenge for the Department of Defense, until now...

In the past, public affairs planning largely involved pulling together individual practitioners from around DoD-an approach that consistently lengthened the spin-up time for a new operation.

The new JPASE concept provides a scalable cadre of experienced senior public affairs officers and non-commissioned officers, who are familiar with the various agencies in a joint operating area and provide media a full perspective of the operation in progress...

Also see Public Diplomacy section.

Technorati Tags: Public Diplomacy, Civil-Military, JPASE