Blogging's Six Pillars

News brief on blogging (which could / is leveraged in the media diplomacy sphere). Robert Scoble is perhaps Microsoft's chief evangelist, promoting new tech. He's just published a blogging book, Naked Conversations, in which he describes "six pillars" that distinguish blogging from every other communication channel:

  1. Publishable
  2. Findable
  3. Social
  4. Viral
  5. Syndicatable
  6. Linkable

If you're reading this, you probably agree with all six above. No further editorial from me on this, at least not right now...